Typography

I have always had an obsession with drawing different kinds of letters. I used to be able to sit through an entire math class and fill paper after paper just doodling each peer’s name. When I was younger, my mom would write our names in big block letters and we would colour them with different patterns and shapes. So, this week when we had a lecture on typography I felt a little closer to home.


Lipstick Jungle

The font used for NBC’s Lipstick Jungle is very effective for soliciting their show. The letters seem to be very elegant. The length of the L, P, K, J and G also highlight the stereotypical model-like look: women, tall and petit. The letters that hang can also be associated with the word ‘jungle’ because of hanging vines. The round shape to each letter is bold but warm. The letters are chic and appear stylish on the poster. The typography used is definitely efficient because it is appealing to women in high fashion.



Impossible Is Nothing

The letters used in this advertisement for Adidas make a bold statement. The all-capital letters show force and drive. The message written from Adidas about the word ‘impossible’ is delivered strongly in the white writing clustered together in the center of the page. This ad targets every sports enthusiast. The ad also aims to motivate people to surpass the known. The inspirational message keeps the readers attention because of the easy- to- read lettering.


Superspeed Tunnel

The letters in Disneyland’s Tomorrowland advertisement draw the reader into the poster. The way the letters are leading back into the frame, the lines that are pushed from the top and the slant and angle of the words emphasize what the ad is for. The lettering suits the advertisement because the words themselves show motion and speed. The ride showcased is called “Peoplemover” and the word itself creates the illusion of moving across the page.